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Better Planning of color
Readership and impact are very
important decisions when designing signage.
Choose your color schemes across your entire marketing, signage and
business communication.
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Trade Term:
 Contrast
Contrast in signage is
related to the impact value, legibility and clarity of your
message. Choose colors that oppose each other in the color range.
Remain unique in
your designs and achieve maximum contrast by carefully selecting
color combinations. Your signage is a money making effort. Place
maximum importance on signage.
If your business is
well established and contains historical color schemes, carefully
look at the clarity and impact of your
1. Letter styles / fonts
2. Logo
3. Sizes
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Looking for color
assistance
Call QuickSmart
9543 3000 |
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Making Signs - Signage, Choosing Background and lettering colors
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When choosing color
combinations for signage, consider the following points:
- Background colors -
Choose a color that is shown above that is either far right or far
left. All mid range colors are difficult to achieve contrast in
lettering, sign clarity or signage legibility.
- Lettering colors -
Choose a color that is directly opposing your background color. Avoid
using colors for lettering or logos that retain similar impact values.
- If you choose a white
background, this is generally the better color for clarity and allows you to
achieve uniformity across your whole business communication.
 GOLDEN
RULE:
"If
it looks right, it is right..."
If you apply this rule to all designs and color schemes your signage
will be dramatically improved.
News: Page 2 article
"how to use colors for the
web"
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General Influences
New Company vs. Old
Company
An important advertising principle is to keep images and messages fresh,
up-to date and powerful.
For new companies this is easy, for older companies with well established
logos and color schemes, updating your image is an important decision.
However, it must be completed. As markets become modern and wiser, people
remain attracted to the 'new'.
Consider how to modernize
your logos / images / color schemes without detracting from your original
business logos more than 20%.
QuickSmart have assisted
companies for more than 10 years with signage, promotion and advertising
boards. If you would like assistance in modernizing your logos please ask.
Also see our unique Easy
payment options to
assist upgrading your signage.
Businesses that understand
the need to keep updating the logos / images and upgrade the
expression of their business never lose.
Timeline of upgrading logos -
Generally, QuickSmart have noted that successful businesses upgrade or modernize
their appearance every 6 to 8 years.
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Program?
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3000
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1800 815 166
